I believe that for many newcomers 「 marketing 」 For my friends, I think this is a simple innovation 、 Promotion work , After a long time of contact, I realized how big a misunderstanding it was ！
How product functions are iterated ？
How to optimize the transformation process ？
How to grasp the user's portrait for accurate delivery 、 Promoting activity ？
……
These were the things that had been decided before , In today's era of big data and massive information , There is a very large bug.
Not to mention Ali 、 A giant like Tencent , Data analysis has long been taken as an objective basis for decision-making . Even in start-ups , user 、 operating 、 Sales and other data have also been proved to have great analytical value .
You might notice , With the effective experience of moving forward , In the rapid iteration of the business environment , No longer reliable , The life cycle is significantly shorter .
The era of big data and refined operation , It came earlier than we expected .
It's too hard to get customers , Conversion too low
Marketers worry about losing their hair
Recently, I heard a lot of friends discuss , The cost of getting customers has soared , Low conversion rate .
As a marketing agent , Every day, I was chased by the traffic indicators and ran forward .
A few days ago, the reader Beibei wrote me a private letter , Poor performance , I feel like I'm losing my job .
Beibei is planning for an e-commerce company , Mainly responsible for planning online activities , Some time ago , Companies do “ The seventh evening of the seventh moon ” Sales promotion activity .
In order to reach the targets set by the leaders , Beibei goes from planning to execution 、 Every detail was checked very carefully , I haven't been off duty before 11:00 two weeks before the activity .
Thought we could have a good fight , But what happens? , Not only the increase in sales is not obvious , With the investment of advertising , In the end, I lost money 20%.
The leader talks to Beibei , Tell her that if her performance doesn't improve , It affects not only the business of the company , It also concerns her own work .
Beibei realized , If the sales volume of the store cannot be increased , I may be optimized by the company soon . After all, the company never looks at your efforts , It's about performance , No output after hard work means no value .
Affected by the epidemic , The news that many large factories have laid off workers this year has made a lot of noise , The company's earnings are not good , Beibei is also worried about appearing on the layoff list , Besides, this year's market , It is even more difficult to find another job .
In order not to be eliminated by the company , Beibei later spent thousands of yuan on the operation course , The result is still very little .
An offline communication meeting , Beibei met an e-commerce elder , Told him about his confusion , Only through the guidance of our predecessors can we realize , The main reason for the poor operation effect is that the activity content can not impress users .
“ This is the data age , Using data to guide operations is the scientific method .“
The elder also mentioned his own experience ： We often use Python Reptile technology , Capture peer store product user reviews , Carry out marketing activities for users' pain points .
Xiao Han seems to have grasped the straw , Study after work every day Python.
Now? , With a few lines of code, she can capture the orders placed by competing stores 、 sales 、 Degree of praise 、 Crowd portraits, etc , And the keyword statistics into a word cloud , See at a glance which products users are more interested in .
According to the user's preference , Beibei made a marketing plan for reference , The performance of the current month is higher than that of the previous month 17%.
She also uses this skill , Capture the unit price of competitive stores 、 Our customer base 、 sales 、 Daily price trend analysis 、 And make data reports , Greatly improve the marketing effect .
When you find a way , Beibei's store activities have doubled their effectiveness , Fans have also increased a lot .
This quarter , Beibei was promoted to marketing director , Wages have also doubled .
After this , She realized ： The more powerful the person , The more you use tools to help you finish your work faster and better .
It's not the flowers 3 Hours of hard work , Not like flowers 1 Hours to learn skills , Increase of efficiency , Use your precious time to do something more valuable .
Learn from good examples Python Whether it's employment or sideline, it's good to make money , But learn to Python Still have a learning plan . Finally, let's share a complete set of Python Learning materials , For those who want to learn Python Let's have a little help ！
Python The technical points in all directions are sorted out , Form a summary of knowledge points in various fields , The use of it is , You can find the corresponding learning resources according to the above knowledge points , Make sure you learn more comprehensively .（ At the end of the article ！）
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Watch the zero basics learning video , Watching video learning is the quickest and most effective way , Follow the teacher's ideas in the video , From foundation to depth , It's still easy to get started .
Optical theory is useless , Learn to knock together , Do it , Can you apply what you have learned to practice , At this time, we can make some practical cases to learn .
Check the learning results .
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